The idea of community and collective responsibility is important to me – appreciating that ‘no man is an island’ and we should all be doing our part to help, raise and support others. Outside of work I try to live playfully, as inspired by my kids. Whether it’s splashing in muddy puddles, scooting down a hill or painting our faces.

Fun, laughter and personal growth are important to me. I’m a dolphin at heart; I love the water and to swim – my goal is to live beside the sea someday. I spend my spare time travelling, soaking in new and enriching experiences to broaden my mind.

I value curiosity above any other characteristic. For example, while I wrote this, sat in a car outside a church hall, waiting to pick up my son from drama club, I saw a man holding a large circuit board. He walked into the carpark, looked round in confusion, and left again. Why? I will never know. My favourite hobby is seeing things like that.

With mixed-method experiences across B2B and B2C markets, Martin enjoys unearthing insight from complex data sets and creating decks that tell powerful stories for our clients

I spend most of my free time chasing after my two young (energetic!) children, but when I’m not in ‘mum mode’ I enjoy swimming, jogging, expensive cocktails and a good natter with friends.

Senior Director

An energetic quantitative researcher experienced in data management, analysis and scenario modelling. Nick project manages with enthusiasm and relishes finding nuggets of opportunity within our clients’ insight sources.

Honesty and having ‘me time’ are important to me. In my free time I enjoy playing computer games and pool.

The most important things to me are my family, friends, and my dogs! Having grown up in the countryside, exploring London has become one of my favourite things to do and I’ve loved trying all the things it has to offer.

Doing right by others and spending quality time with friends and family are things I find important. Outside of work, I enjoy watching movies, live music, going to the theatre and am an avid football and tennis fan.

I’m passionate about actively spending time outside through running, biking, swimming, or hiking. And when I’m not outside, you can find me throwing on the pottery wheel, getting lost in a book or movie, or cooking dinner with my family.

The most important thing to me is my family and friends. I love to travel the world and experience its true beauty. As a visual person, my favorite part of traveling, discovering areas with incredible architecture.

Principal

From applying behavioural science techniques to helping global brands unlock new growth opportunities, Kongway has worked across a range of industries including FMCG, media and Tech.

I believe in lifelong learning and am always eager to absorb new information and skills. I love running, going to the theater, watercolor painting, and cooking or baking.

To me, time is well spent when it’s with friends and family. I love to travel and experience new places, and have an obsession with sport, whether that’s getting out on the golf course or just watching the rugby in the pub.

Living my life with love and compassion is my top priority. I really enjoy connecting with the outside world, whether it’s meeting new people or exploring new places with my loved ones (I’m a huge fan of the national parks!).

Senior Associate

Mark enjoys discovering what lies beyond the obvious in datasets, picking out insightful information and using it to inform strategic thinking for clients.

Spending time with my family is paramount to me. I love to stay active and regularly go running so I can keep up with my growing children!

The last few years have made me realise the importance of making time for the things that truly matter. That means spending time with my loved ones and making the most of what London has to offer by enjoying as many exhibitions, performances and walks as I can!

At the top of my priority list is setting a good example for my children. A sense of humor combined with integrity, hard work and compassion for others are the qualities I do my best to embody every day – in hopes they will do the same. A good spy novel is a favorite escape.

I love to be challenged and put outside my comfort zone. Outside of work I am an avid surfer, runner, and movie watcher!

My family and friends are my focus. When I’m not spending time with them, I love to workout and bake.

Making sure my loved ones and I are happy, healthy, and well taken care of is one of my top priorities in life. I love expressing my creativity through cooking and baking, but when I’m not in the kitchen you can find me roller skating with my friends, reading a good novel, tending to my many houseplants, or hiking in one of our local Bay Area Redwood parks with my dog.