I’m a great believer that openness and vulnerability are key to forming positive, productive relationships; something I’m striving to improve at. When I’m not chasing a pre-schooler around, you’ll find me delving into my increasingly uncool record collection, hunting down London’s best fried chicken or questioning why I ever decided to support Crystal Palace.

Good intentions and compassion are important to me. In a world where you can be anything, be kind.

Beyond the workplace, I’m a massive cooking geek and love experimenting and perfecting my food game. I can sous vide the perfect 63 degree egg, brew kombucha and cure my own salmon.

At the risk of sounding appallingly cheesy, treating people with kindness and fairness is important to me; I cannot stand injustice or cruelty. I love to wander around new cities, as well as read, sit in my garden, support Liverpool FC, drink margaritas and eat Japanese food.

Family is everything to me. Outside of work, I enjoy cooking, physical fitness, and audiobooks/podcasts about history.

Balance is important to me, just the right amount of family, friends, alone-time, work, exercise, idling, seriousness and silliness. You might be surprised by the amount of time I spend thinking about skateboarding.

I am passionate about preserving remnants of the past. When I can, I spend time at flea markets and vintage stores adding to my collection of old things (art, magazines, records, furniture, clothes, and so much more). There is just something special about owning a piece of someone’s past.

I love creative problem-solving: from creating retro video-games using outdated software, to rock climbing on the cliffs and mountains around the Pacific Northwest, I enjoy anything that tests both my creativity and logic.

I believe in lifelong learning and am always eager to absorb new information and skills. I love running, going to the theater, watercolor painting, and cooking or baking.

I think it’s imperative to not get too comfortable and like to set myself new challenges whenever I can. Outside of work I’m a runner, I find being out in the open air and nature is good for the soul.

Keeping a positive outlook and being optimistic is important to me. I’m the annoying friend who looks for the best in situations rather than letting you just rant about a problem. My favourite definition of an Optimist is someone who figures taking a step backwards after taking one forwards isn’t a disaster – it’s more like a cha-cha! That definitely sums it up for me!

Senior Principal

An experienced mixed-method Consultant. She’s adept in qualitative and quantitative research and relishes finding the nuggets of insight that steer our clients to profitable growth.

Senior Principal

Having kick-started his career with the prestigious Unilever Marketing Internship, Chris has since built a breadth of insight experience spanning B2B and consumer sectors, and quantitative and qualitative approaches.

Fun, laughter and personal growth are important to me. I’m a dolphin at heart; I love the water and to swim – my goal is to live beside the sea someday. I spend my spare time travelling, soaking in new and enriching experiences to broaden my mind.

With a focus on statistical analysis, market research and UX research, Charmain is passionate about helping clients solve business issues with specialisms in multi-market and mixed-methods projects.

I spend most of my free time chasing after my two young (energetic!) children, but when I’m not in ‘mum mode’ I enjoy swimming, jogging, expensive cocktails and a good natter with friends.

Associate

With strong academics in psychology and neuro-science, Diellza challenges the status quo and applies theories to commercial strategies. In particular, she interrogates data to ensure insights are robust, valid, and actionable.

Living a happy, healthy life surrounded by family and friends is important to me. Outside of work, I like to keep active through sports and dance, which are both lifelong passions of mine. I also love travelling and experiencing new things.

I relish time with my friends and grown kids, love making pots of soup, big salads and cocktails, adore the Oregon Ducks, and crave my time outdoors. This includes cycling, hiking, running, rafting, and exploring whatever’s around the next corner!

Senior Associate

Mark enjoys discovering what lies beyond the obvious in datasets, picking out insightful information and using it to inform strategic thinking for clients.

I try to get a little bit better every day in all aspects of life, from parenting and relationships to personal skills and professional competence. Some of my passions are playing and coaching table tennis, continually exploring all things Barcelona, and learning languages.

Social justice and equality are important to me. I am eager to educate myself about issues and where possible support the different causes I feel strongly about. Outside of work, I love sport – both playing and watching. Coming from India, I am very predictably a cricket buff! Besides sport, I like to get my guitar out and strum a few songs.

Director

A highly experienced strategist with a background in innovation, proposition development and market research across a range of sectors – including tech, media, telco, FMCG and financial services.