At the risk of sounding appallingly cheesy, treating people with kindness and fairness is important to me; I cannot stand injustice or cruelty. I love to wander around new cities, as well as read, sit in my garden, support Liverpool FC, drink margaritas and eat Japanese food.

When not working, I’m most likely to be found on the water or up a mountain. The combination of being active in natural open spaces, with friends and family, fuels my energy – and is a good excuse for a glass (or two) or wine afterwards!

Being considerate of others is something really important to me, becoming a source of ironic agony as I naturally block everyone’s view at concerts. I’m most passionate about sports (if you can kick it, bounce it, or drive it), and if I ever say no to adding hot sauce – send help. 

I think it’s imperative to not get too comfortable and like to set myself new challenges whenever I can. Outside of work I’m a runner, I find being out in the open air and nature is good for the soul.

Senior Principal

An insights and brand & marketing specialist, fascinated by consumer behaviour, purchase decisions and how brands can effectively leverage these in their big picture thinking across channels.

Life is very full (and full on) with little ones but it’s where I feel most fulfilled. Keeping fit and listening to podcasts help me ‘do me’ plus seeing and making new friends in my new city.

With a focus on statistical analysis, market research and UX research, Charmain is passionate about helping clients solve business issues with specialisms in multi-market and mixed-methods projects.

My family and friends are my priority, so spending quality time together outside of work is essential to me. I also love cooking, hiking and going on camping trips in our new van.

Continuously learning drives me. If I woke up tomorrow and found myself independently wealthy, I would become a permanent student – Science, History, Literature, Language, Art… I would dive into it all. I live in Colorado, so you can usually find me on a mountain trail, getting dirty and loving every minute of it.

Senior Principal

Having kick-started his career with the prestigious Unilever Marketing Internship, Chris has since built a breadth of insight experience spanning B2B and consumer sectors, and quantitative and qualitative approaches.

Fun and laughter are very important to me! I like to make sure there’s enough for everyone. I also enjoy whizzing about on my bicycle, exploring places, organising stuff, any sport that doesn’t require any skill, and plagiarising the odd tune.

Happiest with a book in hand (and perhaps a glass of wine), whilst sat in the sun, with a cat on my lap. Can also be found wandering amongst local woods and fields getting my ‘green fix’.

Seeing my kids happy and thriving is imperative to me, so I spend most of my free time ferrying them around to various activities. I enjoy good times with friends and am partial to an Aperol Spritz, followed by good food and wine.

I like to make a difference; drawing on my own experiences to have meaningful conversations about a myriad of topics. Art, food, wine, and sports are passions of mine. And of course my two daughters, whose ever-changing needs and personalities are endlessly exasperating!

Spending time with my family is paramount to me. I love to stay active and regularly go running so I can keep up with my growing children!

Director

A highly experienced strategist with a background in innovation, proposition development and market research across a range of sectors – including tech, media, telco, FMCG and financial services.

Fostering an overall sense of wellbeing for myself and others is important to me. I love to spend my free time with friends doing just about anything, especially wine tasting (living in wine country – San Francisco – facilitates that!). I also value my solo time and am an avid reader and crossword puzzle enthusiast.

Being healthy and happy are the two most important things to me and that I would wish for others. I also love being outdoors and am a keen runner, having recently completed my second marathon.

A highly experienced marketer, insight consultant and strategist, Sarah has worked client-side for Mars, Scottish Courage and Volvo, as well as holding executive positions at Cello Group and Insitas.

I relish time with my friends and grown kids, love making pots of soup, big salads and cocktails, adore the Oregon Ducks, and crave my time outdoors. This includes cycling, hiking, running, rafting, and exploring whatever’s around the next corner!

The most important things to me are the people in my life, deepening those relationships and adding new ones along the way. A vehicle for my extroversion is soccer, a game I’ve played for 40 years which rewards me with the highs of teamwork, friendship, physicality, and competitive drama.

Senior Director

Having previously held senior positions at Interbrand, Publicis UK and Carlton TV, Beth is a Brand Architect who gets to grips with your brand and category and pinpoints how you can become more profitable.