Healthcare planning – where we excel

We navigate complex planning challenges, from strategy creation to tactical planning and implementation:

− We understand and challenge your thinking
− We bring fresh ideas and give you clarity
− We ignite and harness your team’s energy
− We inspire action and ownership

Our healthcare planning work:

1 / Brand strategy

  • Opportunity identification and optimisation
  • Brand planning
  • Competitor strategy and wargaming

2 / Portfolio strategy

  • Franchise and platform strategy
  • Co-positioning

3 / Multichannel strategic planning

  • Opportunity and needs gap assessment and prioritisation
  • Competitor and best-practice benchmarking
  • Channel and content strategy
  • Tactical development

4 / Communications planning

  • Identifying and unlocking insights and territory development
  • Positioning
  • Messaging and selling story
  • Campaign implementation and optimisation

5 / Patient strategy

  • Opportunity identification and optimisation
  • Positioning for greater patient centricity
  • Global strategy and local activation planning including patient engagement and patient services

6 / Sales force effectiveness

  • Sales model evaluation and development
  • Refining the rep sell in line with your sales model
  • Rep training and internal activation

To learn more about what we do, click here.