About us

in·cite [in-sahyt] – verb (used with object), -cit·ed, -cit·ing. to stir, encourage, or urge on; stimulate or prompt to action.


Insight based evidence and inspiration


Marketing strategies and implementation plans


Commercial decisions and business strategies


  • Marketing planning
  • Consumer insights
  • Segmentation
  • Market landscaping
  • Innovation strategy
  • Customer journey
  • Brand optimisation
  • Behaviour change
  • Creative storytelling
  • Workshop facilitation

Incite is an award-winning human-centric strategic consultancy. ​

We believe that long-term success for organisations is driven as much by human factors like inspiration and creativity, as it is by commercial savvy and consumer insight. We help clients unlock opportunities by connecting all three of these elements.​​

​Today we are part of the Kin + Carta global family of digital transformative businesses​. We work across consumer, technology, financial, healthcare, retail, food & beverage and leisure sectors. ​

This year we aim to achieve our B Corp accreditation highlighting our commitment to people and the planet, as well as profit.


AURA Agency of the Year 2018 and 2019

AURA Commercial Acumen winners for 2014, 2016, 2017, 2018 and 2019

MRS Insight Management Award Finalist 2020

MRS Healthcare Research Award Finalist 2014, 2017, 2019 and 2020

MRS Healthcare Research winners 2018

Sunday Times Top 100 Best Small Companies to work for 2018 and 2019

EphMRA Best Paper Award runner up 2019

BHBIA Shortlisted for Best Patient Centric Approach 2017

BHBIA Shortlisted for Best Business Impact 2016

‘Lots of consultancies and agencies talk about finding opportunities and driving growth. We realise that the real key to unlocking opportunity is applying a little more understanding of what it is to be human.’

Elaine, Director and Co-founder
If you'd like to work with us we would love to hear from you.