Our work
We believe that long-term success is driven as much by human factors like inspiration and creativity, as it is by commercial savvy and consumer insight.
This project has set the gold standard for how patient journey research should be done for all future launch products.
We were hoping we would find an attitude that united several segments of customers, an attitude that would fit well with our brand vision and purpose. We found it.
Working with the team helped challenge the way that we were thinking about the female gym market.
The project led to clear recommendations that resulted in us achieving our targets in the test sites.
Incite's commercial astuteness and business-centric approach, paired with their passion to go above and beyond make them an indispensable extension of our team. They never fail to impress and have gained strong trust across the senior team.
Incite is an invaluable partner – an extension of our insights team. One of their many strengths is their ability to run engaging and productive workshops that far exceed my expectations.
