What we do

We see business potential through a human-centric lens




“Incite’s commercial astuteness and business-centric approach, paired with their passion to go above and beyond, make Incite an indispensable extension of our team.”

Clare Marks, Head of Research & Insight – Virgin Trains

Research specialisms
Qualitative and quantitative primary research | Synthesis and secondary research | Analytics and modelling | Behaviour change

“The impact of having embarked on this project with Incite has been significant for the business in terms of identifying long-term where to play and how to win.”

Gwen Risdale, Head of Beer Marketing – Hall & Woodhouse

Planning specialisms
Brand and category strategy | Portfolio, innovation and communication strategy | Sales and channel strategy

“We were hoping we would find an attitude that united several segments of customers, an attitude that would fit well with our brand vision and purpose. We found it. The team’s methodology gave us the data and strategic rigour to get the Board to focus on a core group of people whilst at the same time walk away from others.”

Penny Herriman, Customer Director at WhiteStuff

Strategy specialisms
360-degree synthesis of primary and secondary data | Commercial analysis and modelling | Trends analysis and scenario planning
Pranay (London)Lizzie (London)Leonie (San Fran)
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