Senior Principal

An insights and brand & marketing specialist, fascinated by consumer behaviour, purchase decisions and how brands can effectively leverage these in their big picture thinking across channels.

Principal

From applying behavioural science techniques to helping global brands unlock new growth opportunities, Kongway has worked across a range of industries including FMCG, media and Tech.

I think it’s imperative to not get too comfortable and like to set myself new challenges whenever I can. Outside of work I’m a runner, I find being out in the open air and nature is good for the soul.

Our microprocessor-based world is certainly magical, but the mechanical age’s charm still fascinates me; I enjoy bicycling, film photography, woodworking, wood and canvas aircraft, and mechanical watches. Sharing my enthusiasm with others and triggering ‘Aha’ moments gives me great joy.

Good intentions and compassion are important to me. In a world where you can be anything, be kind.

Beyond the workplace, I’m a massive cooking geek and love experimenting and perfecting my food game. I can sous vide the perfect 63 degree egg, brew kombucha and cure my own salmon.

A focal point for me is to always try new things and encourage others to do the same, not being afraid to be bad at something if you’re having fun doing it. Outside of work I love the outdoors – swimming, walking, gardening, and I’m an amateur potter.

The most important thing to me is my family and friends. I love to travel the world and experience its true beauty. As a visual person, my favorite part of traveling, discovering areas with incredible architecture.

I spend most of my free time chasing after my two young (energetic!) children, but when I’m not in ‘mum mode’ I enjoy swimming, jogging, expensive cocktails and a good natter with friends.

Fun and laughter are very important to me! I like to make sure there’s enough for everyone. I also enjoy whizzing about on my bicycle, exploring places, organising stuff, any sport that doesn’t require any skill, and plagiarising the odd tune.

Senior Principal

An experienced mixed-method Consultant. She’s adept in qualitative and quantitative research and relishes finding the nuggets of insight that steer our clients to profitable growth.

Senior Associate

Mark enjoys discovering what lies beyond the obvious in datasets, picking out insightful information and using it to inform strategic thinking for clients.

Family is everything to me. Outside of work, I enjoy cooking, physical fitness, and audiobooks/podcasts about history.

Previously leading Market Research Teams at Heathrow, QinetiQ EMEA, and Sony UK, Peter is a research and business analysis professional who enjoys interrogating data to identify opportunities for clients to grow.

At the risk of sounding appallingly cheesy, treating people with kindness and fairness is important to me; I cannot stand injustice or cruelty. I love to wander around new cities, as well as read, sit in my garden, support Liverpool FC, drink margaritas and eat Japanese food.

Social justice and equality are important to me. I am eager to educate myself about issues and where possible support the different causes I feel strongly about. Outside of work, I love sport – both playing and watching. Coming from India, I am very predictably a cricket buff! Besides sport, I like to get my guitar out and strum a few songs.

Building a more empathetic world is the example I try to set for my children. Often exploring cognitive design thinking and accessibility, I enjoy exploring my craft. Outside of work I love taking my kids to the park.

I love creative problem-solving: from creating retro video-games using outdated software, to rock climbing on the cliffs and mountains around the Pacific Northwest, I enjoy anything that tests both my creativity and logic.

I am a life-long learner and am always trying to grow, both as a creator and as a person. In my spare time I like to play video games, attend concerts, support the Los Angeles Dodgers and Angel City FC, and watch as many movies and shows as I possibly can.

Honesty and having ‘me time’ are important to me. In my free time I enjoy playing computer games and pool.

I have a passion for continual learning through new experiences. From attempting a new cuisine to moving to a new country, I feel the best way to grow is to put yourself in situations you haven’t had opportunity to before.

Being considerate of others is something really important to me, becoming a source of ironic agony as I naturally block everyone’s view at concerts. I’m most passionate about sports (if you can kick it, bounce it, or drive it), and if I ever say no to adding hot sauce – send help. 

I’m a great believer that openness and vulnerability are key to forming positive, productive relationships; something I’m striving to improve at. When I’m not chasing a pre-schooler around, you’ll find me delving into my increasingly uncool record collection, hunting down London’s best fried chicken or questioning why I ever decided to support Crystal Palace.