We conducted multi-market consumer surveys to identify which groups had driven the market growth during Covid-19, what the drivers of their behaviour change were, and how likely these were to endure post pandemic.
Our client was an investor in a multinational craft business. The business has boomed during Covid-19, as lockdowns had driven more people to crafting.
We had built a strong relationship with the client having supported on the acquisition of the business two years prior. So when they needed to understand how consumer behaviour was likely to evolve post Covid-19 and impact their business outlook, they turned to us to validate the future outlook.