An established brand looking for fresh growth pools

Where else should you look for growth when you are already the market leader?

Case study

Our original diligence works and recommendations provided the blue-print for Hunter’s growth plan in its key markets, and supported the development of a fashion / lifestyle proposition for the brand.

An established brand looking for fresh growth pools

Hunter has been manufacturing wellington boots since 1856. Their Original product leapt from being the favourite of the traditional country roots, to fashion fame in 2010 and enjoyed a steep growth trajectory. Having supported the diligence of Searchlight Capital in 2011, we have continued to work with Hunter as they have developed into a global lifestyle brand.

Strategic advice and guidance on where to invest and how to grow

As the market leader in the wellington boot category in the UK, the brand wanted to explore opportunities through international expansion and diversification. We delivered market and consumer insight and strategic advice and guidance to the management team as Hunter grew its share and expanded across Europe, US and Asia.

Delivering the right foundations to build from

Our original diligence works and recommendations provided the blue-print for Hunter’s growth plan in its key markets, and supported the development of a fashion / lifestyle proposition for the brand.

Incite continues to support management as they seek to maximise the value of growth opportunities.

View more case studies from Burger King, WhiteStuff and Heinz here.