A trusted advisor

Gwen Risdale, Head of Beer Marketing:

‘When I joined Hall & Woodhouse a year and a half ago as Head of Beer Marketing, my immediate task was twofold. Restore the 240-year Badger beer brand – the golden thread that runs through the Hall & Woodhouse business – to its former glory – and in doing so assist in the development of a broader business strategy for Hall & Woodhouse’s Beer Company division.

Being new to the business and having two significant tasks ahead of me I had to think wisely about who to partner with, not only to get the best results within a tight timeframe and on budget, but also to ensure my own reputation within a new organisation.

The results speak for themselves. From my initial conversation with Neal and his team explaining my challenge, to Incite’s smart proposal on how they could assist, their support in selling the proposal into the Hall & Woodhouse business, the consistent project team throughout, collaborative ways of working to understand our key business challenges, to a thorough synthesis of over 40 pieces of market data to inform our strategies, to a highly productive cross-functional two day workshop, all culminating in robust three year business and brand strategies six weeks later.

The impact of having embarked on this project with Incite has been significant for the business in terms of identifying long-term where to play and how to win. We have identified new opportunities never considered before and have had our previous thinking challenged.

My advice is no matter what your brand or business challenge, run it past Incite and they will give you an honest answer to whether they can help or not, and I’d bank on it being the former. They have exceptionally smart and dedicated people, who treat all briefs with great enthusiasm and with a unique approach to suit your needs and address your specific business challenge. A highly recommended (research) partner with outstanding business strategy thought leadership.’