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Our work
Case Studies
We believe that long-term success is driven as much by human factors like inspiration and creativity, as it is by commercial savvy and consumer insight.
Based on what we already knew about customers and the category, we quickly set about building a refined brand positioning with an agile approach.
Shortlisted for the Best Customer Insight Award at the 2025 BHBIA BOBI Awards!
A customer base of this size is a researcher’s dream; full of valuable insights and behaviour to explore. But there’s also the challenge of loyalty. If you start making changes to a well-loved brand, how will consumers react?
How do you make the most of limited resources and time to create effective plans?
Novartis
Giving a first-in-class cardiovascular treatment a best-in-class launch strategy.
We collaborated with the senior leadership team through a series of workshops to choose where Burger King should play and to identify how to win.
Heinz
The Weight Watchers from Heinz range of frozen ready meals was a brand with great potential in a changing market. But Kraft Heinz realised that it needed bringing up to date.
PureGym
How do you refine your proposition to attract and retain different needs within your target audience?
WhiteStuff, a multi-channel fashion lifestyle brand with a strong retail presence in the UK and Germany approached us with a need to restart growth in a competitive market.
We distilled priority opportunities for the immediate term and developed a roadmap for longer term investment to future-proof the strategy.
We conducted multi-market consumer surveys to identify which groups had driven the market growth during Covid-19, what the drivers of their behaviour change were, and how likely these were to endure post pandemic.
Within a month of completing the creative workshops, Premier Food’s brand teams were already developing new product concepts to test with consumers.
We collectively moved forward with seven new interventions The FA could employ with each one assigned critical action points around responsibilities, timings and how relevant human biases could be exploited to maximise effectiveness.
To develop a robust and actionable consumer segmentation to identify key target consumers and link these clusters to renovation opportunities for our existing products or the development of new products.
Our main recommendations focused on the ways in which Virgin Trains can improve customers’ perceptions of the cost of train travel.
Harnessing internal knowledge, data and expertise, we fixed our client’s relevance issues with revised targeting and new product strategy.
We helped them identify fresh, new and differentiated territory that could not only inspire breakthrough innovations but also help align the brand around a clear mission and trajectory that would seize the initiative back from the competition.
You have made us look at our category differently to how we have in the past and identified opportunities that are really exciting and new. The objective and outsider perspective that you have brought has helped us enormously.
To enable better planning, we first captured the needs of the planners in order to establish clear criteria for success.
Understanding how to drive growth was complex. Many renters weren’t members of the scheme. Many members of the scheme weren’t repeat renters.
With aggressive growth targets and several years without market-wide insights into commercial end-buyers, Lenovo wanted a better strategy to deliver knockout blows in an increasingly competitive market.
DON'T JUST TAKE OUR WORD FOR IT
It feels different to work with us
I really view the Incite team as an extension of the Tork insight team - I feel we collaborated very well together. We wanted them to be an integral part of the work throughout the project and they were.
We loved working with the STRAT7 Incite team on this large, strategically important innovation project. They brought passion, enthusiasm and smart thinking in bucket loads, challenging us, but also collaborating with us at every stage of the way. I’m genuinely sad that it’s over but also excited for where the outputs take us now, unlocking consumer led growth and new ways of thinking in our business.
Incite’s commercial astuteness and business-centric approach, paired with their passion to go above and beyond, make them an indispensable extension of our team.
STRAT7 Incite have been a true partner. They are constructive in challenging our thinking, committed, have an in-depth business understanding and act as true trusted advisors helping to manage internal stakeholders and their buy-in to the approach.
STRAT7 Incite have been a delight to work with; they brought significant expertise to guide our approach and importantly, a creativity to our activation that addresses sustained behaviour change across our organization.
It has been a pleasure working with the team. They demonstrate strong commercial acumen, expertise in analytics, and a quick response time. We can always rely on them to answer our business questions, making them very dependable. Thank you for the excellent work.
I really view the Incite team as an extension of the Tork insight team - I feel we collaborated very well together. We wanted them to be an integral part of the work throughout the project and they were.
