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How we optimised the McDonald’s menu

A smarter, simplified menu of choices

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What do you do when you cannot rely on your past strategies to secure your future?

We inspired breakthrough innovation to rejuvenate a category leader in the face of intense competition

What does my market and consumer base look like post Covid-19?

An investor seeking to confirm that the future looked bright for business

Alex M (San Fran)Claire J (London)Irina (San Fran)Richard (London)Jacqui (London)
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